Illustrative model · Calculator
What the operating model does for a typical B2B team
Move the sliders and every output recomputes. Defaults are deliberately conservative. The model counts no pipeline or revenue uplift, no media savings and no headcount cuts. Freed hours go back to strategy.
| Output | Before | 1. Standardize | 2. Automate | 3. Agentic |
|---|---|---|---|---|
| Build time | 5 weeks | 3.5 weeks | 1 week | 1 week flagship; under 1 business day per micro-campaign |
| Campaigns launched | 6 | 6 | 6 | 46 (6 + 40) |
| Micro-segments covered | 12 | 12 | 12 | 52 |
| Human hours per campaign | 120 | 96 | 42 | 42 flagship; 3 micro |
| Cost per campaign (labor + tooling) | $8,400 | $6,720 | $3,440 | $3,005 flagship; $275 micro |
| Campaigns per person | 0.75 | 0.75 | 0.75 | 5.75 (7.7×) |
| People per campaign | 1.33 | 1.33 | 1.33 | 0.17 |
| Hours returned to strategy | 0 | 144 | 468 | 348 |
| Assumption | Source or basis |
|---|---|
| Baseline 5 weeks | APQC (5-week median, 550 companies); Ascend2/Anteriad 2025 (74% launch in 16–60 days); CharacterQuilt 2026 (median 21 days). |
| 120 hours | About 10 contributors × 12 hours each (Typeface 2026: 92% need 10+ stakeholders). |
| $70 per hour | BLS May 2024 medians, managers $77.42 and specialists $32.80, blended 1:2 to $47.67, ÷ 0.70 (BLS ECEC Jun 2026), about $68, rounded to $70. |
| Standardize | Hours −20%, build time −30%. |
| Automate | Hours to 35%, build time 1 week. |
| Micro-campaign | 3 hours, under 1 day. |
| Addressable segments | Capped at 40 a quarter (2,000 ICP accounts ÷ 25 = 80; half signal). |
| Segments per campaign | 2 segments per campaign. |
| Tooling | $3,000 a quarter, an assumption and not a vendor quote. |
Not modeled: pipeline, conversion, win rate, media, agency fees, one-time build effort, headcount.