Work
Proof across the arc
The methods travel, so the results show up across roles. Each row is the problem, the system, and what it produced.
Recent role · quality of pipeline
- +25%sourced new-business ACV on 11% fewer opps
- +41%average deal size
- 40% vs 34%ACV win rate
Recent
VP Growth Marketing · Cellebrite
–present- Lead the performance marketing team driving pipeline across the Americas, EMEA and APAC.
- 28% more pipeline per program dollar, year over year (2026 year to date vs 2025; from 20:1 to 28:1).
- Prior full year's pipeline beaten on about 74% of the spend.
- Marketing-sourced new-business ACV up 25% on 11% fewer opportunities; average deal size per sourced opportunity up 41%.
- New Logo ACV up 42%; Portfolio Expansion ACV up 62%.
- Marketing-sourced deals win more often: 40% vs 34% ACV win rate over five quarters.
- 100% of sourced opportunities attributed to a channel.
- Cost per lead down 6%; cost per qualified lead down 13%; cost per opportunity down 25% (separate metrics).
- By mid-October, 2026 sourced pipeline had passed all of 2025.
- Created ACV nearly doubled, Q3 2025 to Q3 2026.
Built from scratch
Director, Global Marketing · Coherent Corp.
–- Built Coherent's entire digital marketing experience from scratch.
- Managed global marketing teams for Demand Generation, Content, Digital Platforms, Brand & Design, Social Media, and Marketing Ops.
- Multi-channel demand generation behind $254M of marketing-sourced pipeline, influencing $1B+ in total pipeline.
- Rebuilt the corporate website to 160K users and 600K monthly pageviews in five languages.
- Consolidated social profiles to 200K followers worldwide, including China-only platforms.
- Grew the prospect database 500% with a 0.01% unsubscribe rate.
- Led marketing integration after the merger in which the combined company took the acquired brand.
- Instrumented every activity into a data warehouse and BI dashboards.
- Privacy processes passed EU third-party audits.
Turnaround
CMO · Kahuna
–First CMO
CMO · SecureAuth Corporation
–Security and identity
VP Marketing · NowSecure
–Security and identity
VP Marketing · Knurld
–Security and identity
Sr. Director Marketing · Ping Identity
–- A freemium single sign-on product and partner channel, then product, partner and demand marketing. Scope and firsts; no outcome metrics published.
Security and identity
Sr. Director, On Demand · Ping Identity
–Freemium and business development
VP Business Development · Get Satisfaction
–- Moved from product marketing to running freemium, growing customers and revenue every month, then business development.
Freemium and business development
GM Freemium · Get Satisfaction
–Freemium and business development
VP Product Marketing · Get Satisfaction
–Media
VP Media & Consumer Group · NewsGator Technologies
–- Ran the media and consumer group.
Earlier career
Earlier career
CEO · Teqlo
–Earlier career
Director, strategy group, SAP global marketing · SAP
–Earlier career
Venture partner, later general partner · SAP Ventures
–Building something similar? Let's talk.